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MapMyApple at Fruit Logistica Fair in Berlin

Fruit Logistica 2019, Messe Berlin

Fruit Logistica 2019, Messe Berlin

FRUIT LOGISTICA is the largest international fruit and vegetable fair in Europe held in Berlin. This year, more than 3,400 exhibitors from 84 countries took part at the fair, and the number of visitors from year to year is increasing, so this year the fair counted 78,000 visitors from 120 countries.

FRUIT LOGISTICA covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain. It thus offers superb networking and contact opportunities to the key decision-makers in every sector of the industry.

Representatives from Fresh Agriculture Technologies were there and they have presented MapMyApple application to big apple producers from different countries, such as France, Poland, Italy, Serbia, Macedonia, Turkey and New Zealand.

In the discussion apple farmers showed big interest in usage of this kind of application because as they say “all the data can’t be held in notebooks and they need a good application that can gather all the data together and give precise information in every place and at every time of the day.”

They all agreed about one thing ”farmers are aware that a lot of things have changed in the last few years, from the weather conditions, to soil composition and market so they have to turn to new technologies that can enable them to be more efficient and increase their yields.”

MapMyApple aim is to make small apple growers champions in apple growing business. Exporters of apples also saw their benefits from this because quality of apples they sell , whether its from their orchards or other orchards, can be better and of course the price can be higher!

Over 3,200 exhibitors and over 78,000 visitors

Over 3,200 exhibitors and over 78,000 visitors

In order to survive on a market that is increasingly competitive, as evidenced by the increased number of exhibitors compared to previous years, farmers are aware that they have to turn to new technologies that enable them to be more efficient and increase their yields. MapMyApple certainly will be your partner in that mission when it comes to apple growing business!