The largest European apple crop ever

The 2018 European apple and pear crop forecast estimates that most European countries are moving back to a full crop, after experiencing a severe setback last year due to April and early May frosts.

On 9 August 2018, 300 representatives of the international apple and pear sector met at the Prognosfruit Conference in Warsaw, Poland. During the conference, the World Apple and Pear Association (WAPA) released the 2018 European apple and pear crop estimates. This year, the apple production in the EU is set at 12,6 milion T due to favourable weather conditions. This represents a recovery of 36% compared to last year’s low crop but it is only a 3% increase compared to the average crop of 2014 to 2016 .

Crop forecast for apple production stands at 12,6 milion T

Crop forecast for apple production stands at 12,6 milion T

Another full harvest

This year’s apple crop is going back to a complete crop due to favourable climatic conditions across Europe with mild winter, no late frost, and limited impact of hail so far. The crop forecast for apple production stands at 12,6 milion T, with a strong crop in Poland and average crop in Italy and France. Warmer conditions during blossoming and fruit setting led to the crop being ready for picking ca two weeks earlier than average in the north-ern regions.

No more stocks

Stocks from last season are already cleared from the market and there is limited presence of Southern Hemisphere fruit, hence there will e no overhanging stocks on the market. This means that market will soon be supplied by fresh apples. There will also be a strong demand for apple from the processing industry. Additionaly, the larger crop is part of a process of varietal diversification to meet new consumer expectations, leading to a market with multiple dynamics.

Large quantities, good quality

If the forecast production materializes, it would be the largest crop ever recorded in the EU. However, the drought in North-West Europe may have a negative impact of fruit size, thus reducing actual production. Germany, for example, already anticipates a reduction of the forecast by about 50,000 t (about 5% of the original German forecast and 0,5% of the EU forecast).

Fruit quality is generally good with the exception of potential problems with sunburn and fruit colouring. Organic production contributes 3,5% of total apple production.

Source: FruitWorld/Issue3/2018

MapMyApple at Fruit Logistica Fair in Berlin

Fruit Logistica 2019, Messe Berlin

Fruit Logistica 2019, Messe Berlin

FRUIT LOGISTICA is the largest international fruit and vegetable fair in Europe held in Berlin. This year, more than 3,400 exhibitors from 84 countries took part at the fair, and the number of visitors from year to year is increasing, so this year the fair counted 78,000 visitors from 120 countries.

FRUIT LOGISTICA covers every single sector of the fresh produce business and provides a complete picture of the latest innovations, products and services at every link in the international supply chain. It thus offers superb networking and contact opportunities to the key decision-makers in every sector of the industry.

Representatives from Fresh Agriculture Technologies were there and they have presented MapMyApple application to big apple producers from different countries, such as France, Poland, Italy, Serbia, Macedonia, Turkey and New Zealand.

In the discussion apple farmers showed big interest in usage of this kind of application because as they say “all the data can’t be held in notebooks and they need a good application that can gather all the data together and give precise information in every place and at every time of the day.”

They all agreed about one thing ”farmers are aware that a lot of things have changed in the last few years, from the weather conditions, to soil composition and market so they have to turn to new technologies that can enable them to be more efficient and increase their yields.”

MapMyApple aim is to make small apple growers champions in apple growing business. Exporters of apples also saw their benefits from this because quality of apples they sell , whether its from their orchards or other orchards, can be better and of course the price can be higher!

Over 3,200 exhibitors and over 78,000 visitors

Over 3,200 exhibitors and over 78,000 visitors

In order to survive on a market that is increasingly competitive, as evidenced by the increased number of exhibitors compared to previous years, farmers are aware that they have to turn to new technologies that enable them to be more efficient and increase their yields. MapMyApple certainly will be your partner in that mission when it comes to apple growing business!